The idea behind Customer 360 is to get full access to all your data from marketing, sales, service, and accounting. All data and knowledge can be gathered in one place and exhibited so that all employees see the full customer engagement.
By having all insights and understanding of the individual customer’s behavior, needs, and history, you can build create a strong foundation for the work done throughout the entire organization.
Marketing gets a solid framework for working with segmentation, making them able to target the individual customer with highly targeted campaigns. They can plan their work according to historical data and, thereby, create engaging content for the costumers.
The sales team gets an overview of which marketing initiatives the customer has responded to and which products the customer has previously shown an interest in, as well as the customer’s history in relation to service challenges.
The service department has all data at hand. Everyone in the department can see data from marketing, sales, finance, notes from a customer manager, etc. Altogether, it makes it possible to meet the customer with reliable insights and create great customer experiences as a result.