Marketing will often be the customer’s first point of contact. Once marketing has the customer’s email address, you can track the customer’s further journey on your platforms. This provides you with a unique insight into the customer’s preferences, which can be used, among other things, to customize targeted messages to the individual customer or lead.
By combining Microsoft Dynamics 365 Marketing with your CRM, you ensure that the leads entered in the marketing automation system are funneled through to sales as soon as the maturation phase indicates that a sale is within reach.