Automated communication flows make a difference
With the marketing automation system, Dynamics 365 Marketing, from Microsoft you strengthen and streamline communication with your customers. This ensures a stable flow of information to new leads and gives valuable insight into what interests both your customers and your leads. It all happens automatically when your system is correctly set up and campaigns are created.
All data from the marketing automation system is available to you and your employees. You get an overview of a user’s visits to landing pages, opened emails, and downloaded guides, ebooks, templates, and so on.
It provides value for your employees in marketing who can build customer journeys that automatically guide the customer in the right direction based on the their actions. You only have to do the work once, after which your time can be spent on campaigns and the development of new initiatives.
For the customer, the value is just as great. The customer receives content matching their interests and needs, making it more personally relevant. This is vital for establishing a good customer relationship.
Bring sales and marketing closer together
Marketing will often be the customer’s first point of contact. Once marketing has gathered the customer’s email address, you can track the customer’s further journey on your platforms. This provides unique insight into the customer’s preferences, which can be used, among other things, to customize targeted messages to the individual customer or lead.
By combining Microsoft Dynamics 365 Marketing with your CRM, you ensure that the leads that enter the marketing automation system are directed on to sales the very moment the maturation phase defines a sale is within reach.