Effective collaboration between customers and partners
Online portals often become relevant when there is a great need for external contact to partners and customers. They free up both time and resources, because they provide access to relevant documents and knowledge for customers and external partners.
Overall, there are two types of online portals: the Customer Portal and the Partner Portal. By giving your customers and partners access to selected information on an extranet, a number of queries are automated, saving your business time, energy, and resources.
Common for both types of portals is that customers and partners must have secure access in order to use the portal. Additionally, it is important to consider the level of access given to the individual user. Therefore, the portals allow that one can, for example, limit and expand access for partners, employees and so on, depending on what information and services must be available to the individual user.
Your customer portal is providing customer service 24/7
You are definitely busy. The same goes for your customers. Do you have an overview of how much time you actually spend servicing your customers with tasks and queries that they themselves, with a digital customer portal, could have found the answer to?
Even if you have an estimation, we know that many companies will be surprised by how much time they get in return for implementing a customer portal, thereby giving customers easy access to all data between the customer and themselves as a supplier.
A lot of time can be saved for both customer and supplier by formalizing and digitizing the collaboration. The customer may need to be able to view and manage their entire portfolio, ask about debtors’ creditworthiness, track delivery, save documents, and retrieve significant data and status reports at any time.
Exactly what your customer portal should provide access to is a profound business question. The first step is about making data available to the individual customer—while maintaining ownership of the documentation in the process.
If you are in very close contact with your customers today, customer portals can sound like a big leap that compromises personal contact.
But the truth is that customer portals are both for the benefit of you as a supplier and for the customer at the other end, who suddenly has access to knowledge and insight anytime and anywhere—even if their usual contact person at your company is off work.
In short, even the most dedicated employee takes time off occasionally. The good customer portal never does!
The partner portal provides a common overview
Partner portals come in all shapes and sizes.
You see it in the form of large and sophisticated partner websites with the ability to order products and marketing materials, where you can find comprehensive information about promotions, prices, launches, delivery times, and at the same time read the latest news or test yourself in your knowledge before downloading security reports and segmented content that is only targeted at selected partners. Just to name a few examples.
But you also see it in much smaller versions. It all depends on your needs. Regardless of shape and size, a partner portal pretty much always has the same purpose: to share documents and information with external stakeholders in a secure manner.
We help you define what your partner portal should support in order to give you the greatest possible business value.